Your AI-Powered Marketing Sidekick

The Biz Foundations Playbook

Your simple system to create & organize all your messaging in 1 place.

Less time second-guessing, more time signing clients.

Is this you?

Staring at a blank screen, wondering what to post
Copying what other coaches are doing, but find yourself spinning your wheels
Feeling awkward and salesy when you speak about your offers
Getting generic, “meh” content from ChatGPT

Your AI-Powered Marketing Sidekick

The Biz Foundations Playbook

Your simple system to create & organize all your messaging in 1 place. Less time second-guessing, more time signing clients.

Are you a Coach struggling to:

Sign your first (and next!) paying clients without feeling salesy or awkward?
Create content that sparks comments and “how can I work with you?” DMs?
Make ChatGPT sound exactly like you instead of robotic?
Build an audience and grow your list without relying on algorithms?

The #1 reason you’re struggling…unclear messaging.

Without it, nothing else works.

Staring at a blank screen, wondering what to post
Copying what other coaches are doing, but find yourself spinning your wheels
Feeling awkward and salesy when you speak about your offers
Getting generic, “meh” content from ChatGPT

Are you a Coach struggling to:

Sign your first (and next!) paying clients without feeling salesy or awkward?
Create content that sparks comments and “how can I work with you?” DMs?
Make ChatGPT sound exactly like you instead of robotic?
Build an audience and grow your list without relying on algorithms?

The #1 reason you’re struggling…unclear messaging.

Without it, nothing else works.

Staring at a blank screen, wondering what to post
Copying what other coaches are doing, but find yourself spinning your wheels
Feeling awkward and salesy when you speak about your offers
Getting generic, “meh” content from ChatGPT

Why Messaging Matters

So first things first, let’s make sure we both understand what I mean by messaging…

Messaging is simply:

The way you talk about your business so the right people instantly “get it” and want to work with you.

Your messaging includes:

Who you help and how you help them
Your brand voice, personality, and YOUisms
Your core freebies, offers, and services
What makes you different and YOUnique (and the obvious Coach for your ideal clients)

Why Messaging Matters

So first things first, let’s make sure we both understand what I mean by messaging…

Messaging is simply:

The way you talk about your business so the right people instantly “get it” and want to work with you.

Your messaging includes:

Who you help and how you help them
Your brand voice, personality, and YOUisms
Your core freebies, offers, and services
What makes you different and YOUnique (and the obvious Coach for your ideal clients)

Bottom line: Clear messaging is the foundation of your entire business.

You don’t need another course.

You don’t need to post more.

What you do need?
Messaging so clear and dialed in, your ideal clients are saying, “OMG, I’ve got to work with her!”

You need a Playbook that captures your voice, your people, and your offers so you can stop overthinking and start signing clients.

You don’t need another course.

You don’t need to post more.

What you do need?
Messaging so clear and dialed in, your ideal clients are saying, “OMG, I’ve got to work with her!”

You need a Playbook that captures your voice, your people, and your offers so you can stop overthinking and start signing clients.

Introducing...

The Biz Foundations Playbook

Your No-Fluff All-in-1 Guide to Magnetic Messaging.ma

Inside The Biz Foundations Playbook, You’ll:

Uncover deep audience insights that create instant connection

Use AI to create on-brand content in minutes, not hours

Nail the 6 messaging pillars so your audience “gets” you

Have a marketing playbook that grows with your business

What’s Included in Your Playbook:

Instructions Guide

Includes journal questions + ChatGPT prompts to build all 6 messaging pillars ($197 value)

Fillable Workbook

Keep every piece of your messaging in one organized place: your biz BFF ($247 value)

Plug-and-Play Prompts

Proven ChatGPT prompts that finally sounds like you instead of a robot ($147 value)

Copy + Content Templates

Easily create content templates that you’ll use again and again ($67 value)

Copywriting Formulas

Formulas that help you write copy so you never wonder “does this sound right?” again ($67 value)

Example Playbooks

Learn from other niches to make the process even easier ($47 value)

By the time you finish, your messaging will be organized, clear, and ready to attract clients.

"This Tool Helped Me Refine My Brand Voice and Stay Consistent Everywhere”

“I also love how it allows me to bring my voice into the process and even use AI to hone in on different aspects of my brand foundations—making it easier to create a clear and consistent brand voice across email, social media, my website, and more.

I already had a good sense of my brand voice, but this playbook helped me refine it, dig deeper, and stay more organized. So thankful for this, Laura!” - Julia Simkins

Wanna nail your messaging faster with support and accountability?

Join us in

The Biz Foundations Playbook

VIP

You don’t have to do it alone.

With VIP, you’ll get the hands-on guidance to turn your Playbook into a clear message, consistent content, and real results.

The VIP Option = confidence, clients, and momentum…minus the overthinking.

You'll get everything in the Playbook PLUS:

Live 2-Hour Group Co-Working Call (get accountability and do it together!)
Live Q&A Call (get your messaging & biz questions answered)

Nail Your Niche Now course to be sure you’ve got a clear & profitable niche

Plus, for VIP ONLY,

get this exclusive Bonus...

Content Creation Made Easy:
Your Shortcut to Authentic Content in Minutes

Inside, you’ll get:

Plug-and-play prompts for posts, emails, Reels, blogs, and more
Journal + brainstorming guides for authentic ideas
Repurposing strategies so every piece of content works harder

“I Nailed My Bio and Elevator Pitch in Minutes With These Prompts”

I was amazed how quickly I was able to have a short bio and my elevator pitch by following your guide. I took my bio from my signature system and used your chatGPT prompts. Here is my favoriteElevator pitch, "I help parents of kids with autism create calm,build connection and thrive through faith, coaching and lived experience. Thanks so much! - Deb White

PRICING

The Biz Foundations Playbook

Basic PACKAGE

$59

(yep, less than your Friday DoorDash bill)

VIP PACKAGE

$159

(Cheapest Done-with-you option out there 😉)

✔ The Playbook Instructions Guide
✔ A fillable workbook (your “holy grail” biz BFF)
✔ Plug-and-play ChatGPT prompts
✔ Real-life examples + reusable templates
✔ Copywriting formulas you’ll use forever
✔ 90-Minute Group Co-Working Call
✔ Live Group Q&A Call
✔ The Nail Your Niche Now Course

BONUS: Content Creation Made Easy — Your Shortcut to Authentic Content in Minutes

I AM ALL IN!

PRICING

The Biz Foundations Playbook

Basic PACKAGE

$59

(yep, less than your Friday DoorDash bill)

VIP PACKAGE

$159

(Cheapest Done-with-you option out there !)

BONUS: Content Creation Made Easy — Your Shortcut to Authentic Content in Minutes

Hi, I'm Laura!

Business Coach & Copywriter for Newbie Wellness Coaches.

I help coaches go from “no clients, no clue” to crystal-clear messaging, magnetic content, and consistent clients without feeling salesy or chained to social media.

I’m obsessed with using AI as your sounds-like-you co-creator. I built the Biz Foundations Playbook out of frustration with bland AI outputs and my own messaging scattered across 27 Google folders.

The Playbook prompts go way beyond surface-level “struggles and dreams.” They dig up insights you didn’t even know about your ideal clients, so you can create content that makes them say, “She totally gets me. I need to work with her.”

If you’ve been posting, tweaking, and trying all the things

but you’re still not getting paying clients,

the problem isn’t your content, your offer, or the algorithm.

It’s your messaging.

“I Thought AI Would Kill My Voice—This Playbook Proved Me Wrong”

I was always doubtful about using AI for my content as it felt like it might take away my voice and creativity. But when life got busy, I kept dropping the ball. I’d spend so much time fine-tuning and rewriting, with my head full of other things, that it all just became too much. In the end, I’d get stuck and frustrated over and over again.

With Laura's Biz Foundations Playbook, I gave AI another serious try but this time with structure and purpose. And I’ll admit, despite all my doubts, it completely changed my perspective. With the right prompts, I realized the content still comes from me, it makes things faster, easier, and yes, it actually does sound like me.

Laura’s Biz Foundations Playbook set me up for a better, more structured, and consistent way of working. Thank you! ! Ann-Katrin van Schie

The Biz Foundations Playbook is for you if:

✅ You’re not hitting your income goals
✅ ChatGPT keeps giving you generic content
✅ Content creation feels overwhelming
✅ You wanna feel clear & confident every time you share your work
✅ You want everything about your business in 1 organized place

🚫 Not for you if you only want a logo, never want to use AI, or know you won’t finish a self-paced program. (VIP solves that.)

FAQs

What exactly is The Playbook?

A guided workbook + prompt library that organizes your messaging in one place. Not fluff—it gets clients.

I’m brand new. Is this for me?

Yes, getting clear messaging is actually your 1st step. If you’ve been at it a while but feel scattered, it organizes everything too.

I already know my niche, do I need this?

Yes. It shows you how to talk about your niche so you stand out and sell naturally.

Will this help with ChatGPT?

100%. Vague AI inputs = Vague outputs. The Playbook fixes that.

How much time will it take?

About 4–5 hours. Once done, it saves you the same time every week. VIP ensures you finish.

Regular vs VIP?

Regular = DIY. VIP = co-working, Q&A, Nail Your Niche, and Content Creation Made Easy.

Do I need to be techy?

No. If you can copy/paste, you’re good.

Do I need paid ChatGPT?

No. Free works fine. Paid is optional.

What if I use Claude or Gemini?

Works with any AI platform.

FAQs

What exactly is The Playbook?

A guided workbook + prompt library that organizes your messaging in one place. Not fluff—it gets clients.

I’m brand new. Is this for me?

Yes, getting clear messaging is actually your 1st step. If you’ve been at it a while but feel scattered, it organizes everything too.

I already know my niche, do I need this?

Yes. It shows you how to talk about your niche so you stand out and sell naturally.

Will this help with ChatGPT?

100%. Vague AI inputs = Vague outputs. The Playbook fixes that.

How much time will it take?

About 4–5 hours. Once done, it saves you the same time every week. VIP ensures you finish.

Regular vs VIP?

Regular = DIY. VIP = co-working, Q&A, Nail Your Niche, and Content Creation Made Easy.

Do I need to be techy?

No. If you can copy/paste, you’re good.

Do I need paid ChatGPT?

No. Free works fine. Paid is optional.

What if I use Claude or Gemini?

Works with any AI platform.

“For the First Time, I have the clarity I’ve been chasing for years, and my Content Truly Sounds Like Me & Feels Easy”

At first I was intimidated to create my messaging; it felt like so much. But once I dove in with a cup of coffee like Laura suggested, everything clicked. I started with the writing style exercise, and for the first time ChatGPT actually sounded like me. Then I moved to the target audience section and uncovered details about my ideal client I’d never been able to articulate before. The mix of journal prompts and AI made the process feel authentic, not robotic—and now I have clarity I’ve been chasing for years. This Playbook is saving me time, energy, and overwhelm in the best way possible." - Kari Paegle

Uplevel Your Biz

Bottom line: Most coaches skip messaging - Don’t.

This is the system that makes everything else work.

Choose your path below

The Playbook:

The Playbook:

Biz Foundations Playbook

(DIY)

VIP:

The Playbook

PLUS Co-Working Session

Q&A Session

Bonus: Nail Your Niche Course

Bonus: Content Creation Made Easy

Uplevel Your Biz

Bottom line: Most coaches skip messaging - Don’t.

This is the system that makes everything else work.

Choose your path below

The Playbook:

The Playbook:

Biz Foundations Playbook

(DIY)

VIP:

The Playbook

PLUS Co-Working Session

Q&A Session

Bonus: Nail Your Niche Course

Bonus: Content Creation Made Easy

“Finally—an Organized System That Simplifies My Business and Sparks New Ideas”

I am so excited to have an organized way to get all my business information in one place! Thanks for your amazing layout, which is helping me also think about parts of my business in a new way! This is such a helpful, well organized system!! -Deb White

Still got questions? Slide into my inbox: [email protected]